Our storyUpdated 4 months ago
Our founders & team
Hello! I'm Alexa, and I established RAT BOI in July 2019. After concluding my 7-year film career focused on creating environmental documentaries, I started conceiving and crafting one-of-a-kind, small-batch creations in my garage.
In the initial phase, RAT BOI's primary offerings encompassed scrunchies, upcycled vintage duffel bags, totes, and pullovers. We introduced our first line of basics and undies in 2020, featuring our signature lace elastic trim and satin rose—both of which have since become hallmarks of our brand.
As the demand exceeded my capacity, I recognized the necessity to outsource some work without compromising our core values of creating high-quality, ethically made pieces. Following an extensive process of searching for and vetting partners in our local area, we proudly relocated RAT BOI's production to a family-run factory in Los Angeles, where our highly skilled sewers receive fair wages to craft your garments.
Ultimately, we moved out of the garage and into our dedicated studio, allowing us to expand our small but mighty team :) Our goal was to create high-quality pieces intentionally and ethically, and although it's not always easy, witnessing people continue to discover and fall in love with our core styles feels like a significant win :)
Mission and values
RAT BOI is a female-owned small business that specializes in high-quality, ethically made cotton basics and apparel. We design pieces to be held onto and cherished, not to be replaced with each passing trend. Every RAT BOI piece is dreamt up and ethically made in small batches in Ventura, CA because the people who make your clothes matter as much as the people who wear them.
From day one, we have offered an inclusive size range and designed our styles with every body in mind. We spend countless hours fitting our pieces to various fit models rather than using standard sizing rules so your items fit your body perfectly.
At RAT BOI, there are no hidden costs in the form of labor exploitation or low-quality materials, as is common with most fast fashion brands. We understand that shopping ethically isn't always accessible for everyone, so we strive to be as transparent as possible in our practices and pricing. We are committed to producing only what we know we will sell and pricing our pieces based on the actual costs of production, avoiding needless markup and dependence on seasonal sales to move surplus inventory.
Our people and planet prioritized business model supports the slow fashion movement and contributes to a more sustainable future in the apparel industry, allowing you to maintain your individual style with a clear conscience. We appreciate you joining us in prioritizing the planet and our future. It looks good on you.